Date & time

Tue, 22 Nov 2022
10:45 - 15:45


Emmanuel Centre, London
9 - 23 Marsham Street
London, SW1P 3DW
or Online

Bookings closed

Bookings are now closed for this past event.

About this day

For A level and IB students

Psychology in Action is a wide-ranging programme examining the theories and applications of psychology in the modern world! Five incredibly engaging sessions will help students realise their potential and discover the impact they can have on the world. Psychology in Action is a wide-ranging programme examining the theories and applications of psychology in the modern world! Join renowned speakers from academia and industry for an unmissable day, chaired by science comedian Steve Cross and complemented by a special session on examination success delivered by Kelly Bristow.

“Every speaker was very enthusiastic, highly knowledgeable and really got our students interested!”

Programme & speakers

Dance and the brain Peter Lovatt, Director of Dance Psychology at Movement in Practice

What’s the link between dancing and the brain? How does dancing change the way we think and solve problems? Why is the way we move linked to our hormonal and genetic make up? This is the science of dance.

Peter Lovatt

About Dr Peter Lovatt

Peter is a former professional dancer who spent over 25 years working in universities as an academic psychologist interested in the effect that dancing and moving has on people.

Music, Identity and Relationships Catherine Loveday, Professor of Neuropsychology, University of Westminster

In this talk, Catherine will explain why music is such a powerful cue for our personal memories, and will then discuss how this can play an important role in supporting our sense of identity and attachment to others.

Catherine Loveday

About Professor Catherine Loveday

Catherine Loveday is a Professor of Neuropsychology at the University of Westminster. Her research focusses on how memories are formed, accessed and lost. She is author of “The Secret World of the Brain” and appears regularly on Radio 4’s All In The Mind.

Applied Behavioural Science Patrick Fagan, Behavioural scientist

How do brands and politicians ‘nudge’ us into doing what they want? This talk will explain what behavioural science and “nudging” are, and how they’re used in marketing and political campaigns. It will also go into detail on personalised persuasion – that is, how your data is used to read your mind and then change it.

Patrick Fagan

About Patrick Fagan

Patrick has over twelve years’ experience helping brands and political campaigns. He is the author of Hooked: Why cute sells, and other marketing magic we just can’t resist. He was formerly the lead psychologist at Cambridge Analytica and now runs a number of behavioural/data analytics firms.

The Psychology of Conspiracy Theories Daniel Jolley, University of Nottingham

Did you know that COVID-19 was manufactured by the Chinese to wage war on the USA, or that climate change is all just a hoax so scientists can make money? In this interactive session, we will shine a light on why people find conspiracy theories so appealing and debunk some of the misconceptions (e.g., are all conspiracy believers paranoid?). We will also think about how the consequences of conspiracy beliefs may impact both you and me.

Daniel Jolley

About Dr Daniel Jolley

Dr Daniel Jolley is a social psychologist. His research explores the psychology of conspiracy theories and why millions of people find conspiracy theories so appealing. He is also keen to explore the social consequences of believing in conspiracy theories and develop tools to address their negative impact.

Preparing athletes for the Games Jonathan Smith, Performance Psychologist

Explore how psychology is being used to enable Paralympic GB athletes and staff to thrive at the Games. We will understand how the mind works and how this knowledge is practically applied in the build up and post the Games.
Jonathan Smith

About Dr Jonathan Smith

Jonathan is interested in how to use psychological principles to help people promote growth, wellbeing and performance. He has applied this knowledge working within professional sport, business, and in educational settings.