Date & time

Fri, 10 Dec 2021
10:45 - 15:45


Emmanuel Centre, London
9 - 23 Marsham Street
London, SW1P 3DW
or Online

Bookings closed

Bookings are now closed for this past event.

About this day

For A level and IB students

Psychology in Action is a wide-ranging programme examining the theories and applications of psychology in the modern world, and for the first time is coming to you both in-person and live-streamed ONLINE in 2021! Five incredibly engaging sessions will help students realise their potential and discover the impact they can have on the world. Join renowned speakers from academia and industry for an unmissable day, complemented by a special session on examination success.

“Every speaker was very enthusiastic, highly knowledgeable and really got our students interested!”

Programme & speakers

How to engineer an extreme emotion Brendan Walker, Founder Director of Thrill Laboratory and Professor of Creative Industries at Middlesex University

Discover exactly how far you need to be dropped in the pitch black for it to become terrifying; what effect it has on your body and mind; why you might find it so thrilling; and the role of visual illusion.

Brendan Walker

About Professor Brendan Walker

Brendan Walker is a Renaissance Showman – a technology-inspired performance artist described by The Times as “the world’s only Thrill Engineer”. He originally trained and worked as an aeronautical engineer, before practicing as a digital artist and ride designer. He is Professor of Creative Industries at Middlesex University and an established TV broadcaster.

The Gendered Brain Gina Rippon, Aston Brain Centre

Do you have a female brain or a male brain? Or are we asking the wrong question?
Can brain scientists tell the differences between the brains of females and males? Does having a female brain mean you are good at multi-tasking or having a male brain mean you are good at map-reading? This talk provides answers that might surprise you.

Gina Rippon

About Professor Gina Rippon

Professor Gina Rippon is Emeritus Professor of Cognitive Neuroimaging at the Aston Brain Centre in the UK. She studies the ways in which brains get to be different. Her work challenges the myth that gender gaps are linked to ‘essential’ differences between female and male brains. Her book on this topic, ‘The Gendered Brain’, was published in 2019.

The Psychology of a Magician Matt Pritchard, Scientist and Magician

Is seeing really perceiving? Can free thinking be manipulated? And is your memory to be trusted? During this interactive session of mind games and sensory deception, you will learn how a combination of psychology and magic can create real life Jedi masters. Along the way you’ll discover some surprising everyday applications of influencing behaviour.

Matt Pritchard

About Dr Matt Pritchard

Dr Matt Pritchard is a magician and a member of the Magic Circle. He is a lapsed atomic physicist with a love of recreational maths. He is also a member of the Science of Magic Association, which aims to foster research collaborations between magicians and psychologists.

The Perils of Perception: Why We're Wrong About Nearly Everything Bobby Duffy, King's College London

Do you eat too much sugar? Is violence in the world increasing or decreasing? How much tax do the rich pay?
When we estimate the answers to these questions, we tend to be vastly wrong, irrespective of how educated we are. Using the latest research into the media, decision science, heuristics, and emotional reasoning, Bobby Duffy examines why the populations of some countries seem better informed than others, and how we can address our ignorance of key public data and trends.

Bobby Duffy

About Professor Bobby Duffy

Bobby is Professor of Public Policy and Director of the Policy Institute at King’s College London, and was previously Managing Director of Public Affairs for Ipsos MORI. He has worked across most public policy areas in his career of 25 years in policy research and evaluation, and has been seconded to the Prime Minister’s Strategy Unit and the Centre for Analysis of Social Exclusion (CASE) at the LSE.

Mastering Memory Alina Ivan, King's College London

Find out what happens in the brain when we learn and store memories, and why we shouldn’t always trust everything we remember. Alina uses quizzes and games to explore memory and how to improve it using psychology and neuroscience research.

Alina Ivan

About Dr Alina Ivan

Alina is part of the Braintastic! Science team, who develop and deliver shows, workshops and resources to help young people understand and get the best out of their amazing brains. She has a BSc in Psychology and a MSc in Psychological Research Methods from the University of Exeter, and when not presenting for Braintastic, she works in the Department of Psychological Medicine at King’s College London and for a mental health start-up called Augmentive. She is passionate about  bringing science of the brain and mental health to diverse audiences, as well as exploring the intersection between science and art.